Guerrilla Marketing for Jobseekers

Guerrilla Marketing for Jobseekers Guerrilla Marketing, like Guerrilla Warfare, evens the playing field between large entities with resources and the little guys. Here’s how Jay Levinson, who wrote the book and coined the term in 1984, describes Guerrilla Marketing: : The soul and essence of guerrilla marketing consist of achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.” Embed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:'sFVoEdAVQStI5e_Yxk5y2w',sig:'EzEY5YEWkzcMjk605mJD_W6YBbjcZjTPvXgCne0eyso=',w:'516px',h:'332px',items:'156727866',caption: false ,tld:'com',is360: false })}); How can you apply Guerrilla Marketing techniques to your job search? That’s the question Rob Mendez will be answering in his presentation at the CareerSource Professional Network meeting on November 17.   He’s used unconventional techniques to research and connect with hiring managers in his own career as an IT project manager, and he invests his free time in helping other job seekers learn from his experience. Mendez describes himself as a “battle-hardened IT executive” focused on delivering breakthrough results through technology.   He’s also a published author, consultant, speaker, and trainer, and has been featured in USA Today, PBS, Sirius XM Radio, and The White House Blog. Mendez believes that most job search advice is outdated. “Everyone gets the same advice about their resume and search strategy â€" it’s basically a one size fits all approach. But the market is very different from one industry to another; industries have different cultures, different objectives, and different kinds of people reading your resume.   You have to get inside their heads to get noticed.” In fact, Mendez says, you have two audiences: your human screener and the applicant tracking system that receives your resume. You can cultivate relationships with humans, but the applicant tracking system is not your friend. Mendez estimates that 70 percent of qualified applicants are screened out before a person ever sees their application (along with, presumably, 100 percent of unqualified applicants.) Of the 30 percent who survive the digital cut, almost all meet all of the minimum qualifications for the job. That turns them into commodities; if every model has the same features, companies feel free to shop on price and look for bargains. That’s bad news for candidates, so Mendez helps people find another route to the hiring manager. He helps people understand what he calls the “force multiplier effect”: adding several techniques to your job search to increase the chances of being noticed. To be successful, he recommends three strategies (in place of the single strategy most job seekers employ.) Strategy one is to hone your search down to one or two high quality targets. A more intense focus on fewer opportunities increases your chance at success. Strategy #2 is to take a top-down approach: find a way to get to higher-level people in the company and provide a strong value proposition. While recruiters focus on filling slots, executives are focused on solving problems. If you can prove that you can eliminate a pain point, you’ll get the attention of the people with the power to hire. The third strategy is a passive one: make sure your LinkedIn profile is strong enough to create interest and generate (job) leads. Turning job leads into job offers is an art form, and Mendez suggests that most job seekers don’t understand the sales process. As a company connects with a candidate, there will be several touch points, and each requires a different kind of communication. More on that in a future post. Learn more about how Rob Mendez helps people in career transition through his volunteer organization at http://www.careernetworkoutreach.org .

Edit What You Preach How to Become a Better Writer

Edit What You Preach How to Become a Better Writer Photo Credit â€" Pixabay.comIf you’ve been trying to get published, make money writing, or learn more about the field of freelancing, it is important to focus on developing your talent as an author.While it is possible to start freelancing even if you don’t have a strong background in writing, learning more about the English language and proper grammar patterns will offer you a strong advantage when it comes to landing new clients.Practice writing dailyevalPerhaps one of the biggest ways that you can improve your writing skills is simply to write.evalSome writers maintain a journal, which allows them to sort out their daily thoughts and emotions. Other writers practice writing a page of dialogue. Some writers will pen articles to use on their blogs or websites. Still others will write from writing prompt books or guides.The truth is that what you write about really doesn’t matter. It is simply important that you write as an exercise and that you do so on a daily basis.Finding t he time to sit down and work on your writing can be difficult, so consider scheduling a specific time when you are able to be alone. If you have children, consider writing during their nap time or after they are in bed for the evening.If you have full time job, a better option might be working on your stories during a lunch break or even in the mornings before you head to your job.Read books about grammarIf you thought that your homework days ended when you graduated, you thought wrong.Reading is an essential part of developing your mental muscles as a writer.Head to your local library to pick up a few good books about grammatical skills and proper writing style. Keep in mind that depending on what type of writing you plan to do, you may need to learn different styles for formatting your writing.evalA lot of writers tend to shy away from instruction manuals on grammar since big, thick books can be intimidating to start reading. Keep in mind, however, that it’s important to write p roperly if you want to make money from your craft. The better that you write, the more your readers will enjoy your work. Connect with other writersWant to meet other writers?Head to your local coffee shop to see who’s typing away. You could also attend a writer’s conference, join a local writing guild, or post on a local message board to find out what writers live in your area. Connecting with other writers is a fantastic way to develop your craft, but you have to be willing to accept some criticism.Sometimes it can be difficult to know whether or not something that you’ve written is a good piece of writing. If you meet with other writers to read and critique one another’s work, you’ll be able to get some solid feedback on different ways that you can improve your manuscript and make it more readable, more interesting, and more appealing to readers.Read great writersevalHead to your favorite publication or website, and pick out a few articles you like. What makes this arti cle so good? Everyone will start off by emulating the best. Pay close attention to the wording, the mechanics and the style.By picking bits and pieces from other writers, this can help distinguish your own voice. Remember, it will take time, so don’t expect to be a New York Times writer in your first month.Becoming a good writer will take time, and applying these tips will only make you a better writer. Even though this saying is always sense, it applies perfectly to the writing world: practice makes perfect.

Finding your perfect career - Margaret Buj - Interview Coach

Finding your perfect career Everyone has their own unique skills and interests, and an ideal career is out there for everyoneif, of course, you know where to look. Finding that perfect career can be a challenge so job seekers should take note of the tips and resources available to connect them with that dream job. Connect Your Interests With a Career Not all interests translate directly into lucrative careers, so its important to think outside of the box when identifying a way to incorporate your hobbies and skills into a job. A writer, for example, may find it difficult to become a novelist or editorbut by broadening the search, a number of important jobs on the market are focused around great writing skills such as: Advertising copywriter Human resource manager Product reviewer Language teacher Legal document writer Industrial procedure writing If youre still stumped, participate in a strengthsfinder test online to help highlight your strengths that you might not have considered to be marketable. There are a variety of tests and evaluations online (free and fee-based options are both available), designed to pinpoint a trend in the way you answer certain career- and life-related questions. Answer openly and honestly and you may be surprised at your results. Work Your Resources A number of resources are available to help connect those seeking work with the perfect job. Take advantage of sites like www.job-applications.com which helps job seekers organize their resume and necessary documents. In addition to being able to save your documents for easy access later, the site also offers a database of applications to hundreds of open jobs on the market. Network Within Your Network If you recall the anonymous quote, Careful not to burn bridges, you might just need to cross back, you probably recognize the importance of it. Past employers and coworkers can be excellent lead-finders when it comes to landing your next great career. Instead of just reaching out to your past employer for a written recommendation, consider going a step further: ask your employer what strengths he recognized in you. His answer might be different than you thought. Use that feedback as fuel to help identify your ideal work environment. Another network at our fingertips these days is the social network. Start with family and friends and ask those within your network to stay on the lookout for anything that may be suitable for your skills. The more people you have aware of your situation, the wider your search. Remember to take the proper steps to ensure your social media accounts are employer-friendly, by removing any photos or posts that you wouldnt want a potential employer to see. If you havent already created a LinkedIn profile, do so. LinkedIn works as a digital resume, and allows plenty of room to elaborate on your experience, skills and attributes. If you already have a profile, make sure it is up-to-date and includes examples of your work if applicable. The more information you include the better. Ask a respected peer to critique your profile since a second set of eyes may catch mistakes, or may offer ideas on ways to improve.

How to Find the Smallest Font Size For Resume

How to Find the Smallest Font Size For ResumeWhen you are considering your next job or consulting opportunity, you might be curious as to how to find the smallest font size for resume. A resume is a powerful tool for your job search and there are many different ways to use it effectively. If you are struggling with a fine print on your resume, this article will have something for you. You can have the exact same resume, but it will look and read better.When you are writing your resume, it is important to remember that there are no wrong answers when it comes to formatting your resume. Your resume should be structured in a way that is easy to read. There are three general types of resumes: chronological, functional, and functional resume. The chronological resume has one to two lines of text that give an overview of what you did during the last three to four years. The functional resume has a list of skills and responsibilities that relate to the job you are applying for.It is possibl e to work with a larger font size in the chronological resume, but if you are applying for a position that has been open for three to four years, a smaller font size will work just fine. If you are applying for a position that has been open for less than three years, you may be able to use a larger font size.Before you actually send out your resume, you should get a few things in writing from your prospective employer. This includes information about their expectations and goals, along with contact information. Keep in mind that if you do not follow up and get a response to your resume, your employer may not want to talk with you.The last thing you want to do before sending your resume is to make sure that you have a full proof of it. Do not just type out your resume and send it off to your job. Make sure that you take the time to edit and proofread it properly.You can also put your resume in a reverse email service. If you are an entrepreneur, you can have your resume posted on the website of your local chamber of commerce. You will also receive emails from potential clients at no cost!After you have sent out your resume, wait for a response. Some employers will require that you give them a specific amount of time to respond. While you may not receive an immediate response, they are more likely to respond to you after they have received at least five resume applications from you.

Why You Should Consider A Resume Writing Service For Your Job Search

Why You Should Consider A Resume Writing Service For Your Job SearchNew Haven CT is one of the cities that people consider when they are looking for resume writing services. There are numerous people who have turned to such services in the past because of the abundance of jobs available in this area.Resume writing services provide you with the opportunity to showcase your qualifications and skills in a manner that will make the hiring manager admire you. If you wish to work in this kind of business, you should look into the range of services available. You can start looking online and you will be surprised at the number of resume writing services out there.If you are considering advertising your resume in the New Haven area, make sure that you get a copy of the latest versions of the area's newspapers. Many people cannot take advantage of the opportunities available and use them only to search for job openings. These are opportunities that are available for you because of the numerou s job boards in the area.While it may seem like a hassle to spend time doing something so mundane, the truth is that these sites have become the very best place to find positions in New Haven. There are literally hundreds of job sites that are in operation in the city.To start looking for any job opportunities in New Haven, you need to look online. Many of the new businesses in the area have been locating their locations through online portals. There are many websites that offer services that are similar to the ones offered by resume writing services.It is possible to put up your own website and market your services. But before you take any steps towards this, make sure that you get the services of the best resume writing service in town so that you do not have to pay for anything.If you are ready to make a name for yourself, then you need to make sure that your resume can be made to look good by including personal information. People do not usually read resumes but you need to make sure that you include all of the relevant information about yourself.

The Lost Secret of Writing Skills on Resume

The Lost Secret of Writing Skills on Resume The capability to communicate to several sections of a business and to other companies in an industry is a rather significant part your professional improvement. In addition to the practical demand for developers in virtually every company, programming skills demonstrate advanced problem solving skills that may bring about a well-rounded professional. Your communication skills are important and they've played a part in your success. Strong planning abilities and organization are traits which are highly desired in an employee, particularly in the plan world. Writing Skills on Resume - Dead or Alive? Hard skills aren't skills that are really hard to learn. 3 First, you should pick the best skills for your resume. More technical or computer-centric hard skills are occasionally also known as technical skills. Don't forget, the majority of the exceptional skills that you place on your resume needs to be job-related skills taken from th e work description and your best transferable skills. What Everybody Dislikes About Writing Skills on Resume and Why If you have a certain language ability which may be relevant to an employer, you may include an abilities or languages section with that info. If a particular language is vital for any given position, you can take a proper certification exam. Hard skills are quantifiable and frequently learned from school or at work. Written language skills are an essential part of many positions in nearly every industry. Why Almost Everything You've Learned About Writing Skills on Resume Is Wrong Irrespective of where you include your skills section on your resume, you can be confident that the hiring manager will find it and definitely likely to ask about doing it. Carefully reread the work description and choose which skills are unquestionably essential for the job. When you're searching for work, the best method to maximize your probability of getting hired is to incorpora te the correct qualifications on your resume and online profiles. Actually, there are particular jobs in which it's important to place a skill section at or close to the top of the resume. A technical writer should have strong communication skills, together with exceptional writing and grammar abilities. Writing and editing is a rather extensive category. Technical skills are either something you've got or you don't, but they're always something which it is possible to learn. Writing and editing need a lot of interrelated abilities, and it's tricky to understand what to include. If you are in possession of a wide selection of technical abilities, however, your abilities may wind up being precisely what gets you hired. Additionally, you'd be in a position to explain what that amount of proficiency means in practice. Perhaps your skill set is entirely different. Soft skills are a little bit more vague and open to interpretation.

3 Career Hacks For China Job Seekers - Work It Daily

3 Career Hacks For China Job Seekers - Work It Daily Unless you have been living under a rock for the past ten years, you are well aware that China is the economic growth story of our generation. For this reason, hundreds of thousands of expatriates and students have flocked to China to learn Mandarin, find internships and jobs, and launch businesses in this dynamic market and ancient civilization. If you are seeking an extraordinary career abroad in a high-growth juggernaut economy, you should definitely be considering China. However, once you begin conducting your China job hunt from outside of China, you’ll realize that you face some serious difficulties in your search. Career Hacks For China Job Seekers Here are three major problems job seekers will face in their China career launch and solutions to counter these obstacles: 1. Language The first, and most obvious issue, is that you likely do not speak Mandarin. However, how are you supposed to compete in the job market without speaking a word of Chinese? How are you supposed to become fluent in Chinese without having lived and spent time there? If you are serious about launching a career in China, it is worth investing in a semester/year abroad or doing an independent language study program at an institution like Tsinghua in Beijing or Jiaotong in Shanghai. If you are immersed in Chinese language and culture then you will progress rapidly. Even if you do not reach total fluency, reaching intermediate proficiency will make a significant difference in your local job hunt. This will also make you, overall, a more formidable internationalist. An added benefit of doing a language exchange in China is that it will give you a long-term student visa. You will then be able to spend more time building a network in your chosen city, practicing Mandarin in a range of situations, and sourcing interview opportunities. 2. Work Visa And Experience Another major issue that China job hunters face is how to secure a work visa. The only way to get a work visa is to get a job offer and have the company sort this out for you. How can you deal with this quandary? As an expatriate hire, you will be more expensive to hire than a Chinese national because sponsorship of foreigners requires registering with the government. In addition to this, it’s inevitable that you will demand a higher salary than a Chinese national in the same position. How will you convince the hiring manager that you are worth your stated salary price and the work required for the visa? We suggest that you take on a part time or full time internship position while you are conducting your language exchange and education period in China. The benefit of this is that you will gain practical China-specific work experience in a setting that is low risk for both yourself and the company for who you are interning. If you perform well over a period of 3 months, then you might source a full time offer. Alternatively, if you do not want to accept an offer at that company and want to explore other options, you can source a linkedin recommendation from your manager. This will give you instant credibility as someone who has China-specific work experience and a solid foundation upon which to source new interviews. This is a potent cocktail for launching an extraordinary career in China. 3. Connections You probably don’t have a network in China to rely on - at least not yet. International careers will frequently depend on your ability to work through your network to land interviews at your target companies. How do you build a network from scratch in China? How are you going to convince a hiring manager in Beijing that you are worth his time and energy? Building a social network from scratch in a new country is more of an art than a science. The first place you can start is by searching your university’s alumni association chapter in that city. Beijing, Shanghai, and Hong Kong are the cities that are most likely to have alumni based there. Invite them out for a bubble tea and catch up on your university days. In addition, you can search Linkedin and Facebook for university alumni who are based in your new city. This is a great place to begin in terms of both building a social circle and also potentially sourcing job opportunities down the road. Finally, you should explore web communities like Meetup, Internations, and Toastmasters. Experiment by showing up at the weekly or monthly events that these organizations hold and build relationships with people with whom you have mutual interests. The amazing opportunities available internationally in places like China will never cease to amaze, surprise, and excite you. Related Posts: When To Turn Down A Job Offer Risks And Rewards Of Taking A Job You Don’t Want Why No One Is Calling You After You’ve Applied To Over 100 Jobs Online Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!